Course curriculum
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1
Welcome to Brand Builder Academy Elite - General Enrollment
- A Message From The Instructor
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2
Module #1 - The Foundation
- The Ecommerce Opportunity
- Setting Up Your Business
- Overview - Amazon, eBay, Walmart, and Etsy
- The Importance of Your Own Platform(s)
- Quiz - Module 1
- Next Steps
- Brand Builder Elite Problem Solution worksheet
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3
Module #2 - Designing Your Business Around Your Lifestyle
- What Is Your "Why"
- What Does Your Ideal Lifestyle Look Like
- What Is the Best Type of Business for You
- Vision - Working from Back to Front
- Quiz - Module 2
- Next Steps
- My Vision worksheet
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4
Module #3 - Creation Your First Product & Brand Creation
- Product Ideation - Part 1
- Product Ideation - Part 2
- Product Ideation - Part 3
- Product Numbers Worksheet
- Product Pricing
- Inventory for Physical Products
- What Does Your Brand Represent
- Quiz - Module 3
- Next Steps
- PDF Download - Request For Quote Template
- PDF Download - Numbers Worksheet for Physical Products
- PDF Download - Numbers Worksheet for Digital Products
- PDF Download - Numbers Worksheet for Services
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5
Module #4 - Market Identification
- Brand Development - Mission Statement
- Brand Development - Brand Story
- How To Write A Brand Story - Article 1 and Article 2
- Brand Development Template
- What Problem(s) Does Your Product or Service Solve
- Problem Solution Worksheet
- Who Is Your Target Market
- Product Message Worksheet
- Where Can You Find Them
- Market Identification Worksheet
- What Motivates Your Prospects To Take Action
- Prospect Motivation Worksheet
- Quiz - Module 4
- Next Steps
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6
Module #5 - Building Your Database
- The Importance of Your Database
- All About Lead Magnets
- Tools & Resources to Build Your Database
- Quiz - Module 5
- Next Steps
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7
Module #6 - Building Your Platforms
- How Will You Connect With Your Market
- How To Easily Create Winning Content with Content Buckets
- What Every Website Must Have For Success
- Quiz - Module 6
- Next Steps
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8
Module #7 - Selling Your Product(s) - Physical, Digital, and Services
- Selling Your Physical Products - Basics
- Physical Product Sourcing and Creation
- Selling Your Digital Products - Basics
- Digital Product Creation
- Selling Your Services - Basics
- Determine Your Services
- Quiz - Module 7
- Next Steps
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9
Module #8 - Building Your Own Sales Platform(s)
- Sales Platform Overview
- All About Shopify
- All About Clickfunnels
- All About Kajabi
- All About Sendowl
- Other Platforms
- Quiz - Module 8
- Next Steps
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10
Module #9 - Other Sales Platforms
- All About Amazon
- All About Walmart
- All About eBay
- All About Etsy
- Quiz - Module 9
- Next Steps
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11
Module #10 - Marketing Basics
- What Is Marketing
- Create Winning Ad Copy
- Sales Funnel Basics
- Email Automation and Email Marketing
- All About Paid Ads
- Amazon PPC
- Google Ads
- Facebook Ads
- Instagram Ads
- All About Native Ads
- All About Native Ads
- YouTube Ads
- Quiz - Module 10
- Next Steps
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12
Module #11 - Execution
- How To Develop A Winning Execution Plan
- Critical, Primary, and Secondary Tasks
- Task Worksheet and Checklist
- Quiz - Module 11
- Next Steps
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13
Module #12 - Customer Service and Retention
- Setting Up Your Customer Service System
- How To Retain Customers & Create Rabid Fans
- Quiz - Module 12
- Next Steps
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14
Bonus Module
- Tech Resources and Links
- Survey