Course curriculum

  • 1

    Welcome & Instructions

    • Welcome To Brand Builder Academy Elite - Important Information & Resource Links
  • 2

    Welcome to Brand Builder Academy Elite

    • A message from the instructor
    • How to use this Program
    • What to Expect - Before We Begin
  • 3

    Module #1 - The Foundation

    • The Ecommerce Opportunity
    • Setting Up Your Business / Incorporating & Banking
    • Overview - Amazon, eBay, Walmart, and Etsy
    • The Importance of Owning Your Own Platform(s)
    • Quiz - Module 1
    • Next Steps
    • Brand Builder Elite Problem Solution worksheet
  • 4

    Module #2 - Designing Your Business Around Your Lifestyle

    • What Is Your "Why"
    • What Does Your Ideal Lifestyle Look Like
    • What Is the Best Type of Business for You
    • Vision - Working from Back to Front
    • Quiz - Module 2
    • Next Steps
    • My Vision worksheet
  • 5

    Module #3 - Creation Your First Product/Service & Brand Identity

    • Product Ideation - Part 1
    • Product Ideation - Part 2
    • Product Ideation - Part 3
    • Product Numbers Worksheets
    • Product Pricing
    • Inventory for Physical Products
    • What Does Your Brand Represent
    • Quiz - Module 3
    • Next Steps
    • PDF Download - Request For Quote Template
    • PDF Download - Numbers Worksheet for Physical Products
    • PDF Download - Numbers Worksheet for Digital Products
    • PDF Download - Numbers Worksheet for Services
  • 6

    Module #4 - Brand Identity & Market Identification

    • Brand Development - Mission Statement
    • Brand Development - Brand Story
    • How To Write A Brand Story - Article 1 and Article 2
    • Brand Development Template
    • What Problem(s) Does Your Product or Service Solve
    • Problem Solution Worksheet
    • Who Is Your Target Market
    • Product Message Worksheet
    • Where Can You Find Them
    • Market Identification Worksheet
    • What Motivates Your Prospects To Take Action
    • Prospect Motivation Worksheet
    • Quiz - Module 4
    • Next Steps
  • 7

    Module #5 - Building Your Database

    • The Importance of Your Database
    • How To Create Your Lead Generation System To Build Your List
    • All About Lead Magnets
    • All About Landing Pages
    • All About Email Automation
    • PDF Download - No BS Lead Generation Implementation Workbook
    • Quiz - Module 5
    • Next Steps
  • 8

    Module #6 - Building Your Platforms

    • What Platform Will You Build? - Part 1
    • What Platform Will You Build? - Part 2
    • How Will You Connect With Your Community
    • How To Easily Create Winning Content with Content Buckets
    • Quiz - Module 6
    • Next Steps
  • 9

    Module #7 - Selling Your Product(s) - Physical, Digital, and Services

    • Reminder - An Easy Way To Build Your Database
    • Selling Your Physical Products - Basics
    • How To Write A Killer Amazon Product Listing
    • Selling Your Digital Products - Basics
    • Selling Your Services - Basics
    • Quiz - Module 7
    • Next Steps
  • 10

    Module # 8 - Other Sales Platforms

    • Other Sales Platforms - The Purpose Of Your Main Website - Rehash
    • All About Amazon
    • All About Walmart
    • All About eBay
    • All About Etsy
    • Quiz - Module 9
    • Next Steps
  • 11

    Module # 9 - Marketing Basics

    • What Is Marketing
    • Sales Funnel Basics
    • Clickfunnels Overview
    • How To Setup Your First Sales Funnel
    • 14-DAY CLICKFUNNELS FREE TRIAL & LANDING PAGE TEMPLATE DOWNLOAD
    • Quiz - Module 9
    • Next Steps
  • 12

    Module 10 - Overview Paid Media/Advertising

    • Paid Media/Advertising Overview
    • Types of Paid Pricing Models
    • Types of Paid Media
    • Types of Ad Creatives
    • The Paid Media Process
    • Quiz - Module 10
    • Next Steps
  • 13

    Module 11 - Paid Media Platforms - Amazon, Google Ads, and YouTube Ads

    • Paid Media Platforms
    • Amazon Sponsored Products Overview
    • Amazon Sponsored Ads Product Overview - pdf
    • Intro Video For Amazon Sponsored Products
    • Amazon Seller University Overview
    • Google Ads Intro
    • Getting Started With Google Ads - Part 1
    • Getting Started With Google - Part 2
    • Create A Campaign - Google Part 3
    • Pick The Right Keywords - Google Part 4
    • Write Great Text Ads - Google Part 5
    • Tracking Your Goals - Google Part 6
    • Review Your Performance - Google Part 7
    • Google Ads Recap - Google Part 8
    • YouTube Ads Intro
    • What Are YouTube Ads All About? - YouTube Video 1
    • Getting Your Channel And Website Ready For YouTube Ads - YouTube Video 2
    • Setting Up A Basic YouTube Ads Campaign - YouTube Video 3
    • How To Promote Your Stuff In Recommended Videos And On YouTube Search - YouTube Video 4
    • Generating Qualified Website Traffic With YouTube Ads - YouTube Video 5
    • Generating More Sales With A Product Consideration Campaign On YouTube - YouTubeVideo 6
    • Generating Cheap Video Impressions With Skippable In-Stream Ads - YouTube Video 7
    • Getting More Qualified Views With Bumper And non-skippable Video Ads - YouTube Video 8
    • Reaching More Mobile Users With An Optimized Outstream Video Ad - YouTube Video 9
    • Generating Email Leads With A YouTube Ads Campaign - YouTube Video 10
    • Creating A Video Ad Sequence Campaign - YouTube Video 11
    • How To Create The Perfect YouTube Ad Creative - YouTube Video 12
    • How To Add Interactivity To Your YouTube Ads - YouTube Video 13
    • How To Create Advertiser-Friendly Videos And Avoid Violating Ad Policies - YouTube Video 14
    • YouTube Ads Best Practices For Marketers - YouTube Video 15
    • Advanced YouTube Ads Tips and Tricks That Work - YouTube Video 16
    • Do's And Don’ts - YouTube Video 17
    • Premium Tools And Services To Consider - YouTube Video 18
    • Shocking Case Studies - YouTube Video 19
    • Frequently Asked Questions - YouTube Video 20
    • YouTube Ads Recap
    • Quiz - Module 11
    • Next Steps
  • 14

    Module # 12 - Paid Media Platforms - Facebook & Instagram

    • Intro To Facebook Ads
    • What Is Facebook All About - video 1
    • What Are Facebook Ads - video 2
    • What is Retargeting and What Makes Facebook the Top Retargeting Platform - video 3
    • How Can Facebook Ads Help Your Business - video 4
    • Shocking Facebook Ads Facts To Consider - video 5
    • Facebook Walkthrough - video 6
    • Facebook Ads Manager Walkthrough - video 7
    • Creating A Facebook Page To Run Ads - video 8
    • Promoting A Basic Page Post The Right Way - video 9
    • Creating A Basic Ad Using The Ads Manager - video 10
    • Creating A Custom Audience - video 11
    • Adding A Facebook Pixel From A Campaign To A Business Website - video 12
    • Sending More Traffic To Your Site With Facebook Ads - video 13
    • Increasing Conversions Through Ads Manager - video 14
    • Creating A Lead Generation Funnel - video 15
    • Creating A Facebook Retargeting Campaign - video 16
    • Do’s And Don’ts - video 17
    • Premium Tools And Services To Consider - video 18
    • Shocking Case Studies - video 19
    • Frequently Asked Questions - video 20
    • Facebook Ads Recap
    • Intro To Instagram Ads
    • 3 Things You Should Never Do When Using Instagram Marketing - video 1
    • 3 Ways to Produce More Instagram Content - video 2
    • 5 Tips for Better Hashtags - video 3
    • 5 Tips to Grow Your Instagram Audience Faster - video 4
    • How to Create a Consistent Instagram Account to Grow Your Audience Massively - video 5
    • How to Create a Strong Brand for Your Instagram Account - video 6
    • How to Sell the Dream - video 7
    • How to Set Up Your Instagram Business Account in 5 Easy Steps - video 8
    • How to Use Influencer Marketing on Instagram to Accelerate Your Growth - video 9
    • How to Win at Instagram Without Taking a Single Photo - video 10
    • Instagram Ads Recap
    • Module 12 Quiz
    • Next Steps
  • 15

    Module 13 - Paid Media Platforms - Twitter and Microsoft Ads

    • Introduction To Twitter
    • Twitter Overview
    • Before You Start Marketing On Twitter
    • Manual Posts Or Auto Posts
    • Manual Twitter Marketing
    • Manual Tweeting Pros And Cons
    • How To Find The Right Niche Influence Leaders On Twitter
    • Follow And Engage
    • What Happens We You Reach High Engagement Levels
    • Always Optimize Your Content
    • Leverage The Power Of Questions
    • Twitter Marketing Best Practices
    • Recap Twitter
    • Intro To Microsoft Ads (Forerly Bing Ads)
    • Microsoft Ads Campaign Basics
    • Create Your First Microsoft Ads Campaign
    • Expand Your Microsoft Ads Campaign
    • Verify Your Microsoft Ads Campaign Is Active
    • Optimize Your Microsoft Ads Campaign
    • Recap Microsoft Ads (Formerly Bing Ads)
    • Quiz - Module 13
    • Next Steps
  • 16

    Module # 14 - Execution

    • Critical, Primary, and Secondary Tasks
    • Task Worksheet Download
    • Quiz - Module 14
    • Next Steps
  • 17

    Module # 15 - Customer Service and Retention

    • Customer Service & Retention Tips
    • Quiz - Module 15
    • Next Steps
  • 18

    Bonus Module

    • Tech Resources and Links
    • Tech Resources & Links